your slogan or brand values here: Lorem ipsum odor amet, consectetuer adipiscing elit.
Follow along on Instagram @yourhandle
You can start with something like: "Congrats! I hope this has been the most amazing season for you two filled with all the love, joy and lots of celebration. I know it can come with some stress, too. I'm a romantic at heart, so I wanted to take a moment to acknowledge why you're planning in the first place. LOVE. What a gift." Then I'd suggest sharing a bit about yourself, your brand, why you're in the wedding business, and what sets you apart!
Duis imperdiet consequat ultricies inceptos sollicitudin class. Mattis praesent pulvinar velit porta finibus bibendum. Suspendisse mattis nullam feugiat penatibus accumsan. Potenti posuere ultrices placerat finibus nullam habitant sed felis aptent. Inceptos bibendum ligula mi gravida pharetra est nulla. Enim sit dui maecenas mus proin, eu suscipit volutpat.
Hi, Hello — I'm Leandra
Your story means the world to me, it's an honor to capture your love & legacy
For the
"A raving client testimonial goes here! Lorem ipsum odor amet, consectetuer adipiscing elit. Eget natoque habitant urna; ullamcorper laoreet urna purus purus. Lacinia cras ad, dis nullam a finibus proin malesuada. Scelerisque quisque montes nibh, tortor sociosqu gravida. Non potenti molestie taciti libero commodo ac luctus sollicitudin. Posuere habitasse habitasse rutrum placerat accumsan scelerisque sem ultricies. Est nisl curabitur magna fames diam accumsan!"
- Clients name
2025 Bride (New York, NY)
"It was so much better than I could've ever dreamed!"
"A raving client testimonial goes here! Lorem ipsum odor amet, consectetuer adipiscing elit. Eget natoque habitant urna; ullamcorper laoreet urna purus purus. Lacinia cras ad, dis nullam a finibus proin malesuada. Scelerisque quisque montes nibh, tortor sociosqu gravida. Non potenti molestie taciti libero commodo ac luctus sollicitudin. Posuere habitasse habitasse rutrum placerat accumsan scelerisque sem ultricies. Est nisl curabitur magna fames diam accumsan!"
"What a DREAM it was to work with Leandra! We couldn't have picked better."
- Clients name
2025 Bride (New York, NY)
"A raving client testimonial goes here! Lorem ipsum odor amet, consectetuer adipiscing elit. Eget natoque habitant urna; ullamcorper laoreet urna purus purus. Lacinia cras ad, dis nullam a finibus proin malesuada. Scelerisque quisque montes nibh, tortor sociosqu gravida. Non potenti molestie taciti libero commodo ac luctus sollicitudin. Posuere habitasse habitasse rutrum placerat accumsan scelerisque sem ultricies. Est nisl curabitur magna fames diam accumsan!"
"How can I even put it into words? These photos are absolutely magical."
- Clients name
2024 Bride (New York, NY)
"A raving client testimonial goes here! Lorem ipsum odor amet, consectetuer adipiscing elit. Eget natoque habitant urna; ullamcorper laoreet urna purus purus. Lacinia cras ad, dis nullam a finibus proin malesuada. Scelerisque quisque montes nibh, tortor sociosqu gravida. Non potenti molestie taciti libero commodo ac luctus sollicitudin. Posuere habitasse habitasse rutrum placerat accumsan scelerisque sem ultricies. Est nisl curabitur magna fames diam accumsan!"
"I couldn't have picked a better photographer! Best decision EVER!"
- Clients name
2024 Bride (New York, NY)
[Made for name & name]
+ Pre-wedding video call for personal planning assistance
+ 2 hour NYC engagement shoot experience
+ 10 Hours of consecutive wedding day coverage
+ Second shooter coverage
+ Post-wedding previews to print & share
+ Your mobile & desktop accessible online gallery
+ High-resolution images & the print rights
+ 25% off gift in gallery print shop
+ No guest count limit
+ 10% off all future shoots
+ Payment plans available
Investment – $$,$$$
01.
[Made for name & name]
+ Pre-wedding video call for personal planning assistance
+ 2 hour NYC engagement shoot experience
+ 10 Hours of consecutive wedding day coverage
+ Second shooter coverage
+ Post-wedding previews to print & share
+ Your mobile & desktop accessible online gallery
+ High-resolution images & the print rights
+ 25% off gift in gallery print shop
+ No guest count limit
+ 10% off all future shoots
+ Payment plans available
Investment – $$,$$$
02.
[Made for name & name]
+ Pre-wedding video call for personal planning assistance
+ 2 hour NYC engagement shoot experience
+ 10 Hours of consecutive wedding day coverage
+ Second shooter coverage
+ Post-wedding previews to print & share
+ Your mobile & desktop accessible online gallery
+ High-resolution images & the print rights
+ 25% off gift in gallery print shop
+ No guest count limit
+ 10% off all future shoots
+ Payment plans available
Investment – $$,$$$
03.
[Made for name & name]
+ Pre-wedding video call for personal planning assistance
+ 2 hour NYC engagement shoot experience
+ 10 Hours of consecutive wedding day coverage
+ Second shooter coverage
+ Post-wedding previews to print & share
+ Your mobile & desktop accessible online gallery
+ High-resolution images & the print rights
+ 25% off gift in gallery print shop
+ No guest count limit
+ 10% off all future shoots
+ Payment plans available
Investment – $$,$$$
You can add on additional services listed below to your package. Put any other details about add-ons you want them to know here.
Want to add to your experience?
+ Cinematic iPhone video coverage
$$/hour
+ One 30 sec-1 minute multi-clip ready to post iPhone video for Reels & TikTok (music not included)
$$
+ 2 hour NYC Engagement session
$$$$ ($$ booked solo without wedding)
+ Second shooter (8 hour minimum)
$$/hour
+ Rehearsal dinner coverage
$$ for 2 hours
+ Add on hours
$$/hour
+ 2 day full gallery turn around
$$
+ Custom album layout
$$
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Your memories are everything to me, and I don't take the responsibility lightly.
This section of your Elevated Client Proposal is more than just a biography—it’s an opportunity to connect with potential clients on a personal, emotional level, helping them see why you’re the perfect fit for their big day. The key is to share pieces of yourself that highlight your personality, values, and passion for what you do while reinforcing your professionalism and care.
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My mission is to capture the feeling of the day so that you can look back and remember those moments for a lifetime.
So, why {name}?
Here’s how to structure this section:
1. Start with Personal Touchpoints
Begin with a few personal details that reflect your unique personality and passions outside of work. This helps potential clients see you as a relatable human being.
Examples to inspire:
Your favorite hobbies (e.g., thrifting, trying new foods, traveling).
A fun fact about your life or family.
What you love most about where you live or the places you’ve traveled.
Suggestion: "I’m a big fan of [insert favorite hobby or fun detail here], and when I’m not behind the lens, you’ll usually find me [describe a favorite activity]."
2. Share Your Journey
Talk about how you came to be in your industry. Highlight experiences that show your expertise and passion for storytelling, photography, or working with people.
Examples to inspire:
Your career journey (e.g., transitioning from a different industry, where your love for photography began).
A personal anecdote about why capturing love stories matters deeply to you.
Any unique perspective or skillset you bring to your craft.
Suggestion: "Before I became a full-time wedding photographer, I was [briefly describe previous career], which taught me [key lesson or skill]."
3. Emphasize Your Philosophy and Approach
Describe what sets you apart as a photographer. Focus on how you view your role and what your clients can expect from their experience with you.
Examples to inspire:
What drives your passion for storytelling.
How you approach capturing meaningful, authentic moments.
The type of relationship you aim to build with your clients.
Suggestion: "For me, photography is about more than just taking beautiful photos. It’s about [your core philosophy or approach]."
4. Highlight the Client Experience
Paint a picture of how you show up for your clients and why working with you is special. Include small details that demonstrate care and dedication.
Examples to inspire:
How you support your clients on their wedding day (e.g., helping fix lipstick, calming nerves).
What clients often say about working with you.
The legacy you aim to help them create.
Suggestion: "On your wedding day, I’ll be there for every step—from [specific action, e.g., holding your train] to [another action, e.g., calming your nerves before the first look]."
5. Add a Lighthearted or Relatable Note
End with a warm, approachable detail about your life outside of work that invites connection.
Examples to inspire:
Favorite TV shows, snacks, or places you frequent.
A question to engage potential clients.
Suggestion: "When I’m not photographing amazing couples, I’m [describe what you do for fun], and I’d love to know—do we have anything in common?"
This section converts because it builds trust. When potential clients feel they know and connect with you, they’re more likely to believe in the value of your services, making your pricing feel aligned with the care and experience you provide.
Instructions for "Why me" section above {DELETE THIS}
I recommend sharing here what sets you apart, what is your magic method? Together, we make all the magic happen! I'm so grateful for your trust & I can't wait to capture your love story.
— all love is always welcome here
Your love is your legacy & it's worth capturing in the most meaningful way
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Answer goes here. Live-edge migas semiotics prism raw denim 8-bit tattooed cold-pressed la croix lomo cupping. Pok pok sriracha literally yes plz artisan, hashtag shabby chic hell of ramps put a bird on it sartorial migas. Taiyaki cold-pressed celiac kale chips gluten-free tacos af pitchfork forage cupping cred disrupt. Shoreditch listicle gentrify migas cronut.
Answer goes here. Live-edge migas semiotics prism raw denim 8-bit tattooed cold-pressed la croix lomo cupping. Pok pok sriracha literally yes plz artisan, hashtag shabby chic hell of ramps put a bird on it sartorial migas. Taiyaki cold-pressed celiac kale chips gluten-free tacos af pitchfork forage cupping cred disrupt. Shoreditch listicle gentrify migas cronut.
Answer goes here. Live-edge migas semiotics prism raw denim 8-bit tattooed cold-pressed la croix lomo cupping. Pok pok sriracha literally yes plz artisan, hashtag shabby chic hell of ramps put a bird on it sartorial migas. Taiyaki cold-pressed celiac kale chips gluten-free tacos af pitchfork forage cupping cred disrupt. Shoreditch listicle gentrify migas cronut.
It's important to not include too many Q&As you do not want to throw too much at them at this point. The goal of this section is to give them a bit of extra information without causing overwhelm. Thinking of a question before they ask it. When you are choosing the questions and answers to put here, think about what couples ask you in their inquiry form or first call! It doesn't have to be what everyone else puts on their Q & A page!!
Instructions for "FAQ" section above {DELETE THIS}
All images and text message screenshots within this proposal template are protected under copyright law and are the sole property of Leandra Creative LLC. Unauthorized use, reproduction, or distribution of any content, including screenshots, photos, or sharing the template is strictly prohibited and may result in legal action. We’re able to see who uses the share key so please honor that and keep it to yourself.
If you have questions about usage rights, please contact hello@leandracreativeco.com
READ & Then REMOVE
Notes
Love
You can fill this space (just add + rearrange this gallery - no need to expand the canvas, it'll do that automatically!) with screenshots of texts, DMs or reviews online. Candid social proof (texts) is best. We've intentionally placed reviews above the collections and these more real text message kind words after to bookend the investment with social proof so we recommend not moving these canvases. {DELETE THIS}